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Do You Want To Invest In Diamond Jewellery?

Do You Want To Invest In Diamond Jewellery?

Andrew Wilson Andrew Wilson
7 minute read

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Three Things You Must Know Before You Invest In Diamond Jewellery

Before you pull the trigger, there are three things you need to know before you invest in diamond jewellery. If you don't get these things right before you even look at a jeweller's website you might make an expensive mistake!

Investing in diamond jewellery is a big decision. There are so many different styles, shapes and sizes to choose from, it can be hard to know which pieces are the best buys for your money. So many people also get confused by the "4 Cs" of diamonds. But there are three things you must know before you make any buying decisions at all. 

Diamonds Are A Girl's Best Friend!

More specifically, they are a woman's best friend. Most women will almost always choose to wear diamond jewellery over other types. Even if they don't have a diamond ring, 99% of women will wear a diamond earring over enamel or plain studs in their ears. Diamonds are so much a part of women's jewellery choices, it is virtually impossible for any woman to wear anything else.

Diamond jewellery has been around for centuries and, for many, it is an affordable way to enhance their appearance. However, there are many variables to take into account when you are thinking about buying diamond jewellery. This includes the quality of the diamond, the cut of the diamond, the craftsmanship of the setting, the type of mounting, and the care of the piece.

Blue Sapphire 1.80ct & 0.70ct G/SI Diamond Necklace in 18k White Gold

Blue Sapphire 1.80ct & 0.70ct G/SI Diamond Necklace in 18k White Gold

£3,307.00 £6,177.00

Diamonds and sapphires are a stunning combination. The expert craftsmanship and traditional design ensure it will look magnificent for years to come. The pendant features 1.80CT of bright blue sapphire nestled within a collection of G/SI quality diamonds weighing a total… read more

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What Makes Diamond Jewellery An Ideal Choice?

If you think about it, diamond jewellery is the perfect purchase for someone who wants to appear more financially well off than they really are. After all, it is the ultimate "status symbol." That's why it makes sense that the typical customer who buys diamond jewellery does so for reasons other than pure love of the gem.

Let's face it: Most people buy diamond engagement rings because they genuinely care about the person they marry. But, those same people don't typically buy another diamond ring or diamond earrings for any reason other than impressing their friends or family. The fact is, when it comes to diamond jewellery, appearance is more important than reality.

Status symbols are very important in our society. When you give a woman a diamond ring, it gives her an immediate idea of how well off you are. This makes her feel happy and desired. It doesn't matter whether you actually have a diamond ring or not. What matters is the impression the ring will make on the woman who receives it. In this case, the woman who receives your diamond ring will be the woman you will marry.

How Much Will It Cost To Own Diamond Jewellery?

That is a common question that many people ask. The most common occasion when the question is when buying a diamond engagement ring. 

However, for example, I recently bought my girlfriend a pair of diamond earrings for just under £250 for a birthday gift. They are very pretty, and she loves them. Here they are A lovely birthday gift.

I could have spent more, but these are something she can wear every day and not have to worry too much about losing them! 

It is reasonable to spend much more on an engagement ring or a similar significant gift. But try to forget about the old 'rule' of spending several months salary on an engagement ring. Don't spend more than you can afford, do not go into long term debt to buy any diamond jewellery. 

On the other hand, do not go too cheap and end up being fake or synthetic diamonds. For something like an engagement ring, it needs to be something that your future wife can feel proud of every time she slips it onto her finger. And, of course, the point about diamonds being a status symbol discussed above is important. Your fiancee will want to be able to show off her ring and not tell lies about a cubic zirconia ring actually being diamond!

The 3 Biggest Mistakes People Make When Buying Diamond Jewellery

They don't know what they want

The most common mistake is that people don't know what type of diamond they want. They go into a store with no idea of the cut, clarity and colour of a diamond they wish to purchase. Then, they look at price tags and go with the one that seems like the best deal. This is like going to McDonald's and ordering based on value. If you don't know what you want, how can you say with any confidence that any given diamond is the best choice for you?

They fall in love with the stone and not the setting

The next mistake is they fall in love with the stone and not the setting. Diamonds are a girl's best friend, but it should always be in a quality setting when it comes to wearing a diamond. When the sparkle of the diamond is lost in the brilliance of the setting, the stone becomes just another pretty piece of glass.

Ensure the diamonds and setting are a good match in terms of the design and quality of the workmanship. Don't economies on the quality of the band and be overly extravagant with the band. At All Diamond, our designers and artisans work hard to ensure a good balance between the two.

Tension Set Diamond Bangle 0.75ct G/SI Diamond in 18k White Gold

Tension Set Diamond Bangle 0.75ct G/SI Diamond in 18k White Gold

£2,997.00 £5,227.00

This is a unique and classic designed diamond bangle. The simple yet intricate design showcases a fine 18k white gold band. Three sparkling and skillfully round-cut, ethically sourced G/SI quality diamonds are placed on the centre in a tension set… read more

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People don't take care of their diamond jewellery after the purchase!

This mistake is made by about 10% of consumers every time they purchase diamond jewellery. It's easy to see why: the initial price is very attractive, especially when compared to the cost of maintenance and repair. But what most people don't realize is that, unless you take precautions, the value of your investment will be significantly diminished within a few years. 

Have a safe place to keep your diamond jewellery when you are not wearing it. That's for security, but also to protect diamonds from scratching and chipping. Diamonds can be scratched by other diamonds. Of course, the metal of the setting can be scratched or damaged by careless storage.

Have the jewellery checked by a professional jeweller every few months or so. Keep your jewellery clean. For detailed advice about jewellery care please read our articles HERE and HERE; check them out and note the suggestions.

In conclusion, diamond jewellery is an investment. As such, you need to be extra careful before making any buying decision. Before you decide to spend your hard-earned money on diamond jewellery, you should arm yourself with as much info as possible. Armed with this info, you will be able to make a more informed purchase decision and end up with a better product. These three areas are critical when it comes to investing in diamond jewellery.

Whether you are looking to spend £100 or £10,000, this is a big decision, and you need to be 100% sure it is right for you. That's why we have created many articles on this blog and in the education section of this website that will answer all your questions and help you make an informed decision…

…One way or another… we want to make you a very happy customer!

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