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The 4Cs Of Diamond Quality Need A Fifth C – Confidence!

The 4Cs Of Diamond Quality Need A Fifth C – Confidence!

Andrew Wilson Andrew Wilson
6 minute read

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Confidence, the 5Th C Of Diamond Quality

You need to have confidence that the purchase you are about to make is the right one for you, that the diamonds are genuine and are as described by the retailer.

The first step to a successful diamond jewellery purchase is to find an excellent specialist jewellery retailer. Your jeweller should be knowledgeable about diamonds and help you make the purchase.

Have Confidence In The Jewellery Retailer

At one time, the only option available to most consumers was the high street jeweller in one's local town or shopping centre. Today, it is perfectly possible to buy online and get a service that is at least as good as that which can be provided in a regular shop.

For example, at All Diamond, we provide a range of jewellery made with precious stones and metals greater than almost any high street retailer can provide.

Suppose you have any questions about buying jewellery. In that case, whether it is about specific items or advice as to the type of jewellery to consider, you can use our live chat system to have a discussion and get good advice. Our chat system is available on almost every page of the site. If there is nobody available, you can leave a message, and we will reply to you as soon as possible.

Solitaire Diamond Bracelet 0.50ct G/SI Quality in 18k Rose Gold

Solitaire Diamond Bracelet 0.50ct G/SI Quality in 18k Rose Gold

£1,782.00

Solitaire diamond bracelets are becoming increasingly popular. They are the perfect accessory for any occasion. Adorned with a single diamond, these classic bracelets are a timeless style option that will never go out of style. This design features a beautiful… read more

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To make a confident purchase, you need to see what you are buying close up, at leisure and without any time or sales pressure. Buying online enables you to take all the time you need and easily make comparisons without asking assistants to open cases and then reopen them time after time. Even with outstanding retail staff, we feel somewhat guilty about taking too much time in the shop. Buying online removes that pressure and makes the process of buying diamond jewellery much more relaxed.

Online jewellery retailers have a benefit that almost no high street store can offer. We offer the opportunity to examine our jewellery in the comfort of your own home and see the items in the same conditions that they will be seen in real life. Most jewellery shops have bright lights designed to make everything look more exciting, with more sparkle than will ever be the case when the jewellery is being worn in the real world.

At All Diamond, you can order from our store with confidence that if the items you buy do not meet your expectations, you can return them to us for exchange or even a refund. Most of the year, the return period is 30 days, but we extend that to 60 days during the Christmas shopping season!

Have Confidence In What You Are Buying Through Grading Reports

The best diamonds are always graded independently by a reputable gem laboratory. A rigorous inspection for colour, cut, and clarity is required if you want an excellent diamond. Make sure the lab has the latest equipment to perform these tests. Only a specialist laboratory can only detect and disclose specific characteristics, such as treatments and enhancements. Of course, as consumers, we do not have the opportunity to vet the provider of the grading report, so we must rely upon the reputation of the grading report provider.

A trustworthy jeweller will always provide a grading report from an independent lab like the GIA (Gemological Institute of America). Only an independent lab can give an objective description. A grading report created by the same retailer selling the diamond cannot be genuinely independent. Apart from any other issues, the retailer may lack the facilities to provide a full report of the same standard as a specialist grading lab.

We only use diamond grading reports from the GIA at All Diamond because we know that they have the highest standards and are absolutely trustworthy. Please note, just like other grading labs, diamond grading certificates cannot be given for accent and other very small diamonds.

Unscrupulous dealers can sell treated, poorly cut and wrongly graded diamonds to customers without a diamond grading report.

An accurate and detailed diamond grading report should include a plot for diamonds larger than 2.0  carats or larger showing all the diamond's physical features, including its shape, exact measurements, proportions, symmetry and polish. It should also comment on the physical characteristics of the diamond.

If a laboratory can determine if the diamond has been treated, that's a good sign. Treatments to improve the colour and purity of the diamond can reduce its value. By international standards, consumers should be informed if a diamond has been treated to improve its visual quality.

An expert's opinion is an objective one, and certification of diamonds is a safeguard for the consumer. Certificates are essential documents, similar to the building survey that you commission when you buy a house. A positive, detailed report gives you the confidence to proceed with the purchase, and a bad report warns you not to waste your money!

We Want You To Have Confidence In Our Service And Our Diamond Jewellery!

At All Diamond, we love diamonds and other precious stones and the beautiful jewellery that they can create. All our jewellery is designed and handcrafted in the UK.

We are genuine jewellery experts with a long history in the diamond jewellery profession. When you ask us a question, you will be chatting with experts who want you to share our delight in the beauty of fabulous precious stones and metals. We will share our passion for the best in design and workmanship.

Cluster Diamond Earrings 2.00ct G/SI Quality In 18k Yellow Gold

Cluster Diamond Earrings 2.00ct G/SI Quality In 18k Yellow Gold

£3,276.00

Designed to sparkle effortlessly and turn heads towards you, these gorgeous diamond cluster earrings ooze elegance. They have been crafted from eye-catching 18k yellow gold. A stunning cluster of round-cut and claw set diamonds of G/SI quality is showcased in… read more

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You can check our ratings and reviews on Trustpilot. We are proud of every one of them and use the very few less positive ones as an opportunity to learn and improve.

Please take a few moments to have a look through our collections of beautiful diamond jewellery. We hope you will be inspired by what you see, and we really look forward to being of service to you soon. Remember, if you have any questions, if we can help you with advice, just use the chat system at the bottom of each page – we look forward to hearing from you!

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