About Diamonds
Diamonds: Why Do Many Jewellers Hate Knowledgeable Customers
Why Do Good Jewellery Stores Love Informed Customers? Jewellers have benefited from being the de facto "keepers" of information regarding diamonds and diamond jewellery for generations. They worked behind the counters selling jewellery and provided... more »
What Are Diamond Fluorescence, Fire, And Colour – Why Are They Important?
Diamond Fluorescence, Fire And Colour - More Than Just The 4Cs! When we go shopping for diamond jewellery, some words often pop up on labels and descriptions. Consumers often do not understand their meaning or importance, which gives jewellery retailers an... more »
All About Asscher Cut Diamonds
Should You Choose Asscher Cut Diamonds For Your Jewellery? Today we're going to talk about Asscher Cut diamonds. This diamond shape is very underrated but offers a great alternative to the classic round-cut diamond in engagement rings and other types of... more »
8 Most Popular Diamond Shapes for Engagement Rings
These Are The Most Popular Diamond Shapes For Engagement Rings In 2022 and 2023 Buying a diamond engagement ring is one of the most thrilling shopping experiences possible. The search for the perfect engagement ring requires careful consideration of many... more »
Why Do Women Love Diamonds? Ten Reasons, Some You Will Agree With - Others, Not So Much!
Ten Reasons Why Women Love Diamonds And Diamond Jewellery Have you ever heard the expression, "diamonds are a girl's best friend?" OK, that was a line from a film and probably an early bit of product placement. In our culture, it is close to the truth!... more »
Buy With Your Head AND Your Heart: the Four Cs Of Diamond Jewellery!
Why The Four Cs Of Diamond Jewellery Are Not The Whole Story! Diamonds are considered valuable because of their strength, beauty and rarity. Although used throughout manufacturing in drill bits and other tools, the mention of the word "diamond" usually... more »
All About Diamond Flaws And Inclusions
Diamond Flaws And Inclusions Diamonds are formed over millions or even billions of years deep within the Earth under colossal pressure and high temperatures. Each diamond is unique, and no diamond is entirely pure and without flaws, even under 10x... more »
A Princess Cut Diamond Engagement Ring: Your Best Guide
Why Should You Choose A Princess Cut Diamond Engagement Ring Princess cut diamonds are a fantastic choice for an engagement ring because of their contemporary and edgy appearance. Discover the benefits and drawbacks and how to get a princess cut diamond... more »
Your Guide To Three-Stone Diamond Rings
Learn All About Three-Stone Diamond Rings Three-stone diamond rings have three diamonds or other precious stones. Usually, where another precious stone is used, there will also be at least one diamond. It is very common for the word 'trilogy' to be used... more »
Why Are Diamonds Are Worth More than Cubic Zirconia?
Should You Choose Diamonds Over Cubic Zirconias? According to the experts at Glamour magazine, when it comes to buying jewellery, "it's always better to buy diamonds over cubic zirconia." Are you wondering why you should choose diamonds over cubic... more »
Light Performance in Diamond Jewellery, The Big Picture
What Is Light Performance When It Comes To Diamond Jewellery? Diamond jewellery is an investment, and we know people want to look good when spending money on their new diamond jewellery. The light performance of a diamond has a huge impact on the beauty... more »
How A Diamond Is Cut And Polished Creating Beauty From Pebbles
Learn About How A Diamond Is Cut And Why The Quality Of Diamond Cutting Is So Important When a diamond is mined or found in river deposits, it looks nothing special. A rough diamond looks like a grey pebble. Its beauty can be revealed and appreciated only... more »
What Are Yellow Diamonds And Why Might You Choose One For Your Diamond Engagement Ring?
All About Canary Yellow Diamonds When we think about diamonds, most of us have a mental image of a clear, white, sparkling gemstone. The reality is that these clear diamonds are scarce. Almost all diamonds have at least a trace of colour, most often... more »
Pear Shaped Diamond Engagement Rings: The Complete Guide
The Pear Shaped Diamond - Diamond Jewellery Advice Nothing is more special than finding the perfect ring to match your beloved one’s personality and taste. After a lot of research and browsing online, you finally come up with the idea of... more »
All About Diamond Colour And Diamond Colour Grading
The All Diamond Guide To Diamond Colour Grading When we think of diamonds, we think of sparkling, brilliant and colourless gemstones, but the reality is not quite the same as what we imagine. In this article, we will take a look at diamond colour... more »
Choosing Diamond Jewellery – Let’s Make It Easier!
Hints And Tips For Choosing Diamond Jewellery Diamonds are meant to be worn for a very long time, so the word "forever" is often used to describe diamond jewellery. Unless it is damaged beyond repair, stolen, or misplaced, diamond jewellery is likely to... more »
A Brief History Of Diamonds
The History Of Diamonds And Diamond Cutting The history of diamonds is rich in myths and folklore, in addition to physical facts and records. Therefore the history of diamonds can vary widely depending on the sources used. Diamond history is also rich... more »
What Is A Diamond Grading Certificate?
Why Is A Diamond Grading Certificate So Important? The diamond grading certificate is among the more fascinating things about your diamond jewellery. This document can be considered an identity card or passport proving your diamond's identity. Along... more »
Your Guide To Cushion Cut Diamond Jewellery
The Most Important Questions You Should Ask Before Buying Cushion Cut Diamond Jewellery Whether you’re looking to invest in diamonds or cushion-cut diamond jewellery, there are several questions you need to ask yourself before making your... more »
Are You Thinking About Custom Diamond Jewellery?
Designing Custom Diamond Jewellery You are ready to pop the question. Perhaps you could not purchase her an engagement ring when you first got engaged and now want to make it up to her. Or maybe a big anniversary is coming up. Maybe even you simply want to... more »